Not just mindset and performance, but the body underneath it, the emotional cost of holding it all together, and the relational patterns that shape how a leader actually lives and leads.
Today I work privately with founders and senior leaders in 1:1 executive coaching engagements. This work is for people who don't need motivation. They need precision. They need a place to think clearly, regulate their system, and make decisions from something more grounded than adrenaline and habit.
My path has been simple, even if it's been intense: physical, then mental, then emotional, then relational.
I started in fitness in the early 2010s with a Master's in exercise and nutrition science. I became one of the first Irish coaches to scale an online fitness business, going from five clients on a beach in Galway to over twenty thousand clients globally within four years. Along the way I published two best-selling fitness books in Ireland (21 Day Jumpstart and Naked Paleo), won multiple entrepreneurial awards, and raised a quarter of a million euro for local charities.
But fitness was never going to be the full game. The clients getting stronger physically were still hitting the same wall internally. So I moved into the mind: NLP, hypnosis, goal-setting, the inner game that determines whether the outer game holds. Corporates began asking me to keynote on the same theme, and I went on to deliver roughly a hundred keynotes across Ireland, the UK, and the Middle East.
Then the "mind work" hit its own ceiling. The thoughts people were trying to change were being driven by something deeper: emotions held in the body that thinking harder couldn't reach. That led me into breathwork, somatic regulation, trauma work, Compassionate Inquiry training with Gabor Maté, and deeper Jungian work. Over time I logged 1,000+ hours of breathwork training. Fit Mind came out in 2022 and hit number one. Shadow Work followed.
And once you go deep enough into the emotional layer, you keep finding the same root system: relationships. The way people attach, protect, pursue, withdraw, perform, and control. So I trained with the Gottman Institute and the IMAGO Institute. That's the layer I work from now.
Most leaders don't have one problem. They have a stack.
Each layer explains the one before it, and none of them stand alone. The result is a coach who can meet you at the layer that's actually carrying the weight right now, not the layer you think you "should" be working on.
The deepest, fastest changes I've ever seen happen in 1:1 sessions with people who can act on insight immediately. Founders and senior leaders carry an unusual amount of weight, and most of it is invisible. They're often the container for everyone else while having no real container themselves.
That's what this work is.